Engage. Educate. Empower.

Raising Awareness Against Domestic Violence

Our Mission

Our Mission is to Engage, Educate & Empower as we Promote Safe Dating Practices & Raise Awareness Against Domestic Violence.

Who We Are

Founded in 2015, Fashions for a Purpose (FFAP) is a non-profit organization backed by The Mary Kay Foundation and based in San Luis Obispo County, California. We have since raised over $200,000 to support victims of all forms of domestic violence.

A message from FFAP Founder, Kimberley Victor:

I never dreamt I’d begin a non-profit, or even want to share my personal story, God had a different vision for me. As a survivor of domestic violence (dv) and new to the area, I just wanted to ‘blend in’ and continue working my Mary Kay business, then of 19 years. As my organization grew here, we tragically lost one of my local consultants to a terrifying murder…. Two days later, August 17, 2015, I began my journey with Fashions for a Purpose.

Often I am approached at events, or even out doing my personal shopping, by women that have at some time attended one of our fashion shows. They share how it has saved their marriage and sometimes their lives as they tell me their stories of hearing about and receiving the resources available to them and, in some cases, finding the courage to leave their abuser. There are no words to be able to tell you how this impacts me on wanting to continue this journey.

Thank YOU in advance for helping spread the word, the support financially and prayer.



Hometown Hero 2022
PreShow 2021
PreShow 2020
“Soapbox” Promo for 2018 Fashion Show

Contact Us

Please don’t hesitate to reach out via our contact information below, or send a message using the form. If you are in need of immediate assistance or help with domestic violence, please contact one of the support numbers at the bottom of this page.

Contact FFAP

Kimberley Victor, Founder

Get Immediate Support

24-Hour Crisis Line:

Lumina Alliance (805) 545-8888

Send Us a Message

Lumina Alliance– Stand Strong & RISE have merged to form Lumina Alliance. Stand Strong has been serving the San Louis Obispo community since 1977. Services include 24-hour crisis lines, emergency safe housing, transitional housing, legal services, child services, latinx services, counseling and education for prevention. RISE is a nonprofit organization that serves both victims of intimate partner violence and sexual assault/abuse and their loved ones, RISE provides comprehensive programs, services and resources to the community.

The Mary Kay Ash Foundation – The Mary Kay Foundation was created in 1996 and its two-fold mission includes funding women’s cancer research and ending domestic violence.

The National Domestic Violence Hotline – 24/7, Confidential and Free. The National Domestic Violence Hotline provides lifesaving tools and immediate support to enable victims to find safety and live lives free of abuse. Call The Hotline at 1-800-799-SAFE (7233)